Kewpie Malaysia Celebrates 100 Years Of Japanese Mayonnaise

 Dear Readers, 

 

 Join Kewpie Malaysia In Celebrating 100 Years of Japanese Mayonnaise Excellence Through Culinary Collaborations, Educational, and A Nationwide Contest

 

(L-R): Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia Sdn. Bhd., Mr. Atsushi Miyata, Managing Director of Kewpie Malaysia Sdn. Bhd., Mr. Soon Soo Choong, Sales Director of Kewpie Malaysia Sdn. Bhd. At The Official Launch Of Kewpie 100th Years Mayonnaise Anniversary

 

Kewpie Malaysia Sdn. Bhd. ("Kewpie Malaysia"), a household name synonymous with premium mayonnaise and dressings, is celebrating the 100th anniversary of Kewpie Mayonnaise. 

 

This marks a century of innovation and flavor from the Japanese-born brand and signals its commitment to nurturing local talent and culinary creativity in Malaysia. 

 

 

Kewpie 100th Years Mayonnaise Anniversary Press Conference

 

 

Kewpie is launching a wide-reaching celebration that blends global festivities, local partnerships, and a golden opportunity for Malaysians to win a dream holiday to Japan to commemorate this historic milestone.  

 

 

Kewpie 100th Years Mayonnaise Anniversary Launch

 

 

Kewpie Milestones

 

Kewpie Mayonnaise was born with a mission to improve nutrition and promote healthier eating. It was first introduced in Japan by founder Toichiro Nakashima back in 1925. 

 

This rich, creamy texture and distinct umami flavor mayonnaise quickly captured the hearts of families, chefs, and food lovers alike. 

 

Therefore, the 100th Anniversary of Kewpie Mayonnaise celebrates the brand's enduring quality, health-conscious origins, and distinct umami flavor that has captivated generations of consumers across Asia and beyond.  

 

Kewpie continues to build on its legacy with a strong local presence and commitment to the halal-certified market here in Malaysia since 2009.  

 

 

Kewpie 100th Years Mayonnaise Anniversary Media Conference VVIP

 

This 100th year milestone is reaffirmation of Kewpie's promise for the future. The centennial is marked under the theme "KEWPIE 100th Years Mayonnaise Anniversary" across the globe. 

 

It is a reflection of the brand's continuous pursuit of innovation, quality, and meaningful connections. 

 

Kewpie's journey is one of enduring relevance and purposeful evolution that starts from a humble vision to improve nutrition in Japan to becoming a globally recognized brand trusted in homes and restaurants alike. 

 

 

Kewpie Products Available In The Local Market

 

 

Kewpie 100th Years Mayonnaise Contest 

 

Kewpie Malaysia has launched the "Kewpie 100th Years Mayonnaise Contest" to honor its centennial and invites Malaysians to get creative in the kitchen using Kewpie Mayonnaise Japanese Style. 

 

To join this contest, you just need to create a unique dish using the product, snap a photo and record a short video (30 - 45 seconds), post it on Instagram, Facebook, or TikTok with the hashtag #KewpieIt100 and tag @kewpiemalaysia. Submissions must also be shared via Direct Messages ("DM") for verification.  

 

This contest runs from 31 May 2025 to 24 August 2025 and the ultimate prize is an unforgettable trip to Japan where Kewpie was born, along with exclusive gifts and bragging rights as one of Kewpie's most creative fans. 

 

This consumer contest aligns with Kewpie's global centennial campaign that includes a food truck tour across Japan, special edition merchandise, and immersive experiences as the brand's "Mayo Terrace" museum in Tokyo.  

 

 

Q&A At Press Conference Session

 

In Malaysia, the celebration continues with a unique culinary collaboration with Fei Fei Crab Restaurant ("Fei Fei Crab"), a beloved seafood restaurant in the Malaysian food scene. 

 

Attendees also got the opportunity to enjoy the exclusive mayonnaise-infused creations that blend Kewpie's Japanese roots with local Malaysian flavor that offer a delicious testament to Kewpie's role in inspiring fusion cuisine and contemporary dining experiences. 

 

 

We are honored to celebrate 100 years of Kewpie Mayonnaise together with our partners in education and the local culinary scene. At Kewpie, we believe in the power of food to connect people and cultures. said Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia Sdn. Bhd.  

 

 

 

Mr. Shimpei Okada Delivering His Speech At The Event

 

 

 

This event is a reflection of Kewpie's past and signifies a step forward in inspiring the next generation of chefs, innovators, and food lovers in Malaysia.  

 

The collaboration with SEGi University and Fei Fei Crab reflects the ongoing commitment to creativity, community, and quality in the Malaysian market ever since the operation establishment here in Malaysia since 2009. 

 

 

Mr. Edward Low, Director of Outreach & Partnership, SEGi University & Colleges Delivering His Speech At The Event

 

 

Kewpie also works closely with SEGi University to provide students hands-on exposure to the food industry through real-world projects and creative applications of Kewpie products. 

 

This collaboration highlights Kewpie Malaysia's commitment to education, talent development, and long-term community engagement. 

 

Kewpie ensures that its century-long legacy continues to evolve with fresh perspectives and youthful creativity by supporting the next generation of food innovators. 

 

 

Mr. Soon Soo Choong, Sales Director of Kewpie Malaysia Sdn. Bhd. Delivering His Speech At The Event

 

 

Kewpie Malaysia reaffirms its promise to remain innovative, inclusive, and deeply connected to the lives of its consumers as part of the celebration of its 100th year milestone. 

 

Whether through a bold new dish, a student-led campaign, or a chance to explore Japan, Kewpie continues to inspire with every drop of its unmistakable mayonnaise.  

Kewpie Products For Table Use & Kitchen Use 

Kewpie Products Made From Real Egg And No Preservative & Coloring

About Kewpie Malaysia Sdn. Bhd.

Kewpie Malaysia, established in 2009 with its halal-certified factory in Melaka, has steadily grown to become a staple in Malaysian households and the food service sector. 

 

The collaboration with SEGi University and Fei Fei Crab underscores Kewpie's vision to not only celebrate its past, but to invest in the future of food, through education, innovation, and community. 

 

As the global Kewpie brand launches commemorative events and limited-edition merchandise around the world, today's celebration reaffirms Kewpie Malaysia's local commitment to enrich the culinary landscape, nurture young talent, and bring joy through every bottle of its iconic mayonnaise. 

 

 

Signing Off For Now And Take Care Till We e-Meet Again On My Next Post. 
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