Dear Readers,
40 Millions Baths and Still Counting! guardian Malaysia Expands Hygiene Mission To Include Teens, Offers Hope And Dignity To Underprivileged Children
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| School Children Received guardian Bath Care Products |
Kudos to guardian Malaysia for the great initiative of turning everyday essentials into extraordinary acts of care, especially to underprivileged children.
guardian has collectively donated over 40 millions baths to underprivileged children in the last two years as part of the powerful regional initiative spanning across five countries including Malaysia.
This honorable milestone reflects a shared commitment across the region to restore dignity and improve daily hygiene for those who need it most as it is proven that even a simple bath can make a meaningful difference in a child's life.
A Regional Mission, A Local Impact
guardian has been proudly rooted in Malaysian communities for 57 years, and our connection to the people is deeply personal. Our #MYWellbeingMatters brand pledge represents our commitment to caring for Malaysians - everywhere, every day. said Anna Ng, Marketing Director of guardian Malaysia.
Hygiene Is A Right, Not A Privilege
The initiative was launched in response to growing concerns during and after the COVID-19 pandemic, where rising costs of living forced families to prioritize food and shelter over personal care.
Hence, it has been a daily struggle to maintain hygiene for children in these households.
Our mission is simple but powerful to ensure every child - regardless of background - has access to the dignity of a clean bath. Cleanliness boosts confidence, mental well being, and school engagement. It's a fundamental human right, not a luxury. Anna continued.
From Children To Teens: Expanding Our Reach
In 2025, guardian Malaysia is broadening its reach to include underprivileged teenagers alongside primary school children.
This decision stems from a growing recognition that teens, particularly in low-income communities, are facing unique hygiene challenges during a critical stage of emotional and social development.
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| School Children Received guardian Bath Care Products |
While the 40 million baths milestone is a combined effort across guardian's five regional markets, Malaysia continues to play a leading role in driving impactful local initiatives - particularly through the "Together, Keeping Kids Clean and Healthy" campaign.
In addition to donations of essential bath care products, guardian also host interactive hygiene workshops in schools that help to empower students with knowledge and tools to care for themselves.
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| Nur Sakinah Children Learn Good Hygiene Practices |
The Power of Collective Action
For your information, the campaign is also driven by guardian customers! Yes, you also play an important role to achieve this meaningful milestone.
Here is the mechanism: With every 1L bottle of guardian bath care products purchased, 15 sen is contributed to the campaign that turns your everyday purchases into meaningful contributions.
We are incredibly grateful to our customers. Their ongoing support has helped us reach this remarkable 40 million bath milestone. With continued participation, we're confident we'll exceed that in 2025. Anna concluded.
Quick Response in Times of Crisis
When disaster strikes, guardian responds.
As an extension of its 'health and hygiene' mission, guardian has also helped fellow Malaysians in the wake of the crisis.
For example, during the recent Putra Heights gas pipeline fire, guardian swiftly distributed 80 personal care packs via MERCY Malaysia to affected families.
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| guardian distributed 80 Personal Care Packs To Victims of Putra Heights Gas Pipeline Fire Incident Through MERCY Malaysia |
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| guardian distributed 80 Personal Care Packs To Victims of Putra Heights Gas Pipeline Fire Incident Through MERCY Malaysia |
During the recent devastating East Coast and East Malaysia floods, guardian partnered with the Malaysian Red Crescent (MRC) to donate over RM 140,000 worth of essential care items to victims in Peninsular and East Malaysia.
Ensuring Well-Being
Furthermore, a total of 10,000 Pink Glove breast cancer self-examination kits were also distributed to underprivileged women via the National Cancer Society of Malaysia in order to raise awareness of breast cancer among women in Malaysia back in October last year.
guardian's Promise
For over 57 years, guardian Malaysia has stood as a trusted companion in health and beauty. Our bond with the community is deeply personal, but beyond the shelves, it's about heart.
Through education, emergency relief, and everyday kindness, guardian is empowering Malaysians to "Own Their Beautiful" - inside and out by supporting both physical hygiene and emotional well-being.
About guardian Malaysia
guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health, and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivaled variety of pharmaceutical, health, and beauty products.
Each year, our stores serve more than 33 million customers across the country.
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
For Collaboration Or Any Inquiry, Feel Free To Email Me At kitkatnelfei@gmail.com.
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