guardian Malaysia Expands Its #IYKYK Beauty Line-up With More Trendsetting Brands Onboard

Dear Readers,

guardian Malaysia Successfully Held #IYKYK 2.0 And Expands The Beauty Line-Up To A Bountiful Array Of 76 Trendsetting Brands To Offer You More Exclusive Choices

guardian Malaysia Expands Its #IYKYK Beauty Line-up With More Trendsetting Brands Onboard

guardian Malaysia #IYKYK Beauty 2.0 At IOI City Mall Putrajaya

guardian Malaysia proudly announced a significant expansion of its iconic #IYKYK Beauty category campaign by welcoming 34 new trendsetting beauty and wellness brands into its stores and making it a total of 76 brands on offer now.

The success of this expansion reaffirmed guardian's commitment to offering cutting-edge beauty products to customers.

This has given us easy access to the unparalleled selection of the latest and most coveted brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the industry.

guardian Launched 34 New Trendsetting Brands At #IYKYK Beauty 2.0 Campaign

With the #IYKYK Beauty category, we have positioned ourselves as a leader in showcasing emerging beauty trends in Malaysia. By collaborating with social media platforms and content creators, we have successfully curated a collection of sensational brands that have captured the attention of online beauty enthusiasts nationwide. said Anna Hull, Commercial Director of guardian Malaysia.

For your information, the first #IYKYK Beauty campaign was held in January 2024 and the event has garnered tremendous success looking at the growing demand for innovative and trendsetting beauty products.

The #IYKYK Beauty category is designed to spotlight brands that have captivated online audiences, generating buzz on platforms like Instagram and TikTok.

Therefore, the company aims to provide customers with direct access to the products that have dominated online conversation by bringing these brands into all guardian stores nationwide.

Products From Trendsetting Brands Are Made Available At guardian Malaysia stores For Customers To Have Direct Access To The Products

The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store. Anna Hull remarked.

The expansion of these products encompasses six distinct areas within the #IYKYK Beauty category;

Trending Beauty

6 brands

Clean Beauty

13 brands

Gentle To Skin

14 brands

MY Beauty

23 brands

Glass Skin

6 brands

Glowing Inside Out

14 brands

Customers Try Products At guardian Malaysia #IYKYK Beauty 2.0 Event

guardian is now your go-to destination for everything that's making waves in the beauty care space. The #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. And this is what we have done. Anna Hull added.

Besides this #IYKYK Beauty 2.0, guardian's House of Creators which aims to engage, educate, and empower Malaysian content creators on what's trending and what's new in addition to upskilling them has progressed tremendously with over 80 digital content creators now trained to create better and more impactful content.

The latest House of Creators class has trained 40 Creators on how to create great stories with the help of #IYKYK Beauty brands, Cuura and BBIA.

guardian Malaysia believes that through this effort can create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators in Malaysia.

Anna Hull At The Launch Of guardian #IYKYK Beauty 2.0 Event

Great news to all customers! Now, you can explore the #IYKYK Beauty section both in physical stores and online through the guardian webpage or app.

The section will offer a wealth of resources, including Beauty Tips and Trends Videos, brand features, product details, special offers, and more that are all tailored to showcase the featured #IYKYK beauty brands.

guardian remains steadfast in its commitment to delivering top-tier health and beauty products to customers at the best value, ensuring that everyone can indulge in the latest beauty trends with confidence and convenience.

More Trendsetting Beauty Brands Are Available On guardian Stores, online through the guardian webpage or app

Excited To Meet Friendly South Korean Celebrity Singer, Actor, and TV Personality, Jang Han-byul At guardian #IYKYK Beauty 2.0 Launch Event

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago.

Today, it is the leading pharmacy, health, and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health, and beauty products.

Each year, our stores serve more than 30 million customers across the country.

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