Kwai Chai Hong Dedicated Its Chinese New Year Art Installation To Help Save The Malayan Tiger

January 14, 2022

Visit the "Live Wild & Prosper

虎星高照迎新年"Art Installation From 14th January 2022 Till 20th February 2022 At Kwai Chai Hong

The "Malayan Tiger Family" Sculpture By Alice Chang At Kwai Chai Hong
In less than a month now, the Chinese community will be bidding goodbye to the Year of Ox and we will be welcoming the Year of Tiger on the 1st February 2022. To usher in this auspicious Chinese New Year, Kwai Chai Hong has unveiled its latest art installation inspired by the majestic Malayan tiger. 
 
"Chinese New Year is a big deal in Chinese culture as it symbolizes the closing of the old year and welcomes in luck and prosperity to the new one. For the Year of the Tiger, my team and I wanted to do something special and meaningful, not just for the community around us but also the larger ecosystem in which we live in". said Zeen Chang, Managing Partner of Bai Chuan Management. 
 
The Malayan tiger is our iconic national pride that holds important symbolism for many Malaysians, but according to the current number of Malayan tigers in our wildlife reported by WWF-Malaysia, its existence is under serious threat. 
Our Malayan Tiger Is Under A Serious Threat - We Need To Make A Difference For Them
Therefore, Kwai Chai Hong has collaborated with two passionate local artists to craft an artwork that represents the relationship between the Malayan tiger and humankind. With the theme of "Live Wild & Prosper 虎星高照迎新年", the art installation highlights the importance of saving the Malayan tiger and encourages supporters of Kwai Chai Hong to help raise awareness in conjunction with this festive period. 
 
"It is devastating for the Malayan Tiger to be on the brink of extinction, and we want to do our part, to influence and educate the public through art. We are fortunate to have met such wonderful artists who share the same passion as us.". Zeen Chang added.
 
Alice Chang of Lai Lai Art Studio has returned as the seasoned artist with the latest art installation named "Malayan Tiger Family" sculpture that is made up of a pair of parent tigers looking after their cub.  
Alice Chang In Progress To Complete The Malayan Tiger Family Sculpture
This simply portrays the message of love, hope, nurture, protection and support where strength and power are synonymous with the feline creature, however without care and respect, even the most powerful are at risk and this is comparable to human life. 

For your information, the "Malayan Tiger Family" sculpture is open for bidding that you can actually own the sculpture and Alice Chang has dedicated that 100% of the proceeds from the sale of the sculpture will be donated to WWF-Malaysia conservation efforts to help save the Malayan tiger. 
Donate Generously To Help Save Our Malayan Tiger
On top of that, visitors can proceed to make the donation while visiting Kwai Chai Hong during the art installation period. There will be QR Codes placed around the premises that you can scan the code and make your donation to WWF-Malaysia.
 
"There is no effort too small and no help too little, we urge everyone to be part of that change with us". Zeen quoted. 
 
If you donate RM10 and above, you are entitled to a tax-exemption where you just need to send an email proof of your transaction to kawan@wwf.org.my with your Full Name, IC Number, Address and Mobile Number.
DJ Odd Working On His "Stretch Out" Art Installation
With the titled "Stretch Out", DJ Odd has transformed the photogenic laneway of Kwai Chai Hong with decked of red and white clothes. This is DJ Odd rendition of avant-garde Stretch Fabric and the traditional Chinese paper cut. 
 
This is the fusion of both the new and old techniques that encapsulate the essence of the modern Chinese community. Paper cut art has a very long history that it has appeared during the Han dynasty back in the 4th Century AD. Although it was so back in time, the patience and willingness to learn have made this tradition continue until today generation that will be passed on to the future generation.
Paper Cut Table Available For Visitors To Hands-On
The message that DJ Odd would like to introduce is that the symmetrical pattern formed in traditional paper cutting sees a mirror effect, this is similar to the conservation efforts of the Malayan tiger which will translate into a positive change. 
 
The stretched fabric represents resilience and each anchor point represents the connections that send a message of inclusivity at Kwai Chai Hong where people from all walks of life are welcome to share, learn, celebrate Chinese culture, and in this case, for a noble cause. 
Our Tradition Paper Cutting Of "Fu" Character Means Prosperity
Stretch Out Art Installation By DJ Odd Inspired By Traditional Chinese Paper Cut (Day Shot)
Stretch Out Art Installation By DJ Odd Inspired By Traditional Chinese Paper Cut (Night Shot)
 "Our fundamental effort in tiger conservation consists of several components designed to reduce threats towards tigers and other wildlife living within the same landscape. With less than 200 Malayan tigers left, the time to act is now." said Helina Yow, WWF-Malaysia Director of Partnership

She believed that WWF-Malaysia can reach out to Kwai Chai Hong's audiences who appreciate art and culture through this collaboration to provide insight and a new understanding of the Malayan tiger. In return, everyone can do their part and together, we will make a difference. 
Malayan Tiger - Credit To Mike Kavanagh WWF-Malaysia
"As an occasion that only occurs once every 12 years, the Year of Tiger is a very special year for us, and our year-long campaign starts with Chinese New Year. With a brand name and identity associated with this magnificent animal, we are proud to lend our support to Kwai Chai Hong for this initiative to save our Malayan tigers. We believe that everyone has an inner tiger, so let's make this the year we roar together to champion a meaningful cause!". said Joyce Lim, Marketing Manager of Tiger Beer Malaysia. 
 
This Chinese New Year art installation is now open to the public daily from 9.00 A.M. to 10.00 P.M. and Kwai Chai Hong adheres to the strict Standard Operating Procedure (SOPs), so remember to observe the 1-metre social distancing, wearing your face mask and apply hand sanitizer frequently. Oh yes, at the entrance, remember to scan your QR Code and measure your body temperature on your forehead.
 
The Live Wild & Prosper art installation will be held from 14th January 2022 to 20th February 2022 and this event is proudly sponsored by Tiger Beer
This Chinese New Year Art Installation Is Sponsored By Tiger Beer Malaysia
Must-Try To Do The Paper Cut And Experience It Yourself
For more information about Kwai Chai Hong, you can follow their official social media platforms or visit their official website by clicking the links below. 
 
Thank You Kwai Chai Hong For Having Us
Wishing You Happy Chinese New Year 2022 - Kwai Chai Hong With Lantern Decoration

About Bai Chuan Management Sdn Bhd

Bai Chuan translates to hundred streams. The company was renamed after a Chinese idiom which means "all rivers flow to the sea" - just like the iconic Kuala Lumpur Chinatown where Chinese immigrants from near and far will gather. Project Kwai Chai Hong is Bai Chuan Management's first project which features the restoration of the facade of 10 heritage shophouses and rejuvenation of the laneway in between Lorong Panggung and Jalan Petaling. 
 
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post!
For Collaboration or Any Inquiry, Feel Free To Email Me At kitkatnelfei@gmail.com.


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