Cerahi Kehidupan Bersama TOP Campaign Empowers Orang Asli Students

 Dear Readers, 

Cerahi Kehidupan Bersama TOP or "A Brighter Future With TOP" Campaign Empowers 420 Orang Asli Students With Back-To-School Essentials, Including Reusable Face Masks For COVID-19 Protection Supported by TESCO and Jabatan Kemajuan Orang Asli (JAKOA)

Do you still remember I shared about the "A Brighter Future With TOP" campaign last year where TOP collaborated with TESCO to contribute RM0.30 for every TOP products that purchased at all TESCO outlets or through TESCO Online? If you missed that post, you can refer it from the link below. 

Mr. William Bee (Left) and Ms. Ling Ai Li (Right) Packing The Back-To-School Essential Items
The year 2020 has been a tough year for everyone but entering 2021 is like no other as Malaysia has been put under the State of Emergency as a bolder move to fight againt the COVID-19 pandemic. The pandemic is not only affecting the economic but also the education of our future leaders. 
Our nation is striking a delicate balance between protecting the well-being of the population whilst ensure that next generation receives the best education possible despite the economic impact due to the pandemic has had on the communities especially the Orang Asli. 

Economically, the Orang Asli communities are the one that severely impacted, plus the recent floods in Johor, Pahang and Perak have further disrupted their incomes. When the government announced the school re-opening plan, the fear of their children possibly contracting the COVID-19 weighs on them. 
Ms. Ling Ai Li (Right) Received The Water Bottles And Food Containers From Ms. Hanim Hamdan (Left) For The Orang Asli Students
Despite these setbacks, the Orang Asli families are eager for their children to continue schooling for a better future. In the hardest moment, thankfully to TOP, the Putra Brand Award 2019 Platinum winner for the household product category has successfully organized the "A Brighter Future With TOP" charity fund raising campaign, supported by TESCO and JAKOA. 

The essential back-to-school items including two reusable face masks per child for the COVID-19 protection and TOP powder detergent to hygienically launder their uniforms in the 2021 school year have been delivered in a timely manner to empower 420 Orang Asli students from six schools in the state of Pahang, Perak and Johor. 

With the great support from the generous Malaysian, the funds collected eventually exceeded the expectation where a total of 420 students received the support with the initial target of 360 students despite the pandemic situation. 
Mr. Fahrul Hafiz (Left) Received The Back-To-School Essential Items From Mrs. Rashidah Binti Yahaya (Right) - Daerah Kinta and Kampar
"Based on the consumer spending trends, we estimated a much lower fund collection, but TOP customers shopping at TESCO stepped up to support the campaign because Orang Asli education and well-being is an important cause for them as it is for us. We are elated by the caring and kindness of TOP customers. While our team did not visit the Orang Asli schools this year for everyone's well-being, our goal was to equip the students for the academic year and to help them stay protected against COVID-19." said Ms. Ling Ai Li, Marketing Manager (Fabric Care Division), Southern Lion Sdn Bhd. 

"The JAKOA team efficiently provided on-ground information and the logistics support to get the essentials to these isolated communities. Our thanks to everyone including the respective state education departments, teachers and Orang Asli village chiefs. Four hundred and twenty Orang Asli children have a brighter future thanks to you." Ms. Ling Ai Li concluded. 

The goal of the "A Brighter Future With TOP" campaign resonate with TESCO value of Every Little Help Makes A Big Difference. TESCO is proud to be TOP's retail partner for this campaign for the second consecutive year because the campaign is making a positive difference in underserved communities such as this. 

TESCO team has chose to give the reusable water bottles for the students to stay hydrated and food containers for them to bring meals from home so they can ensure to continue practicing physical distancing and maintain the best hygiene by handling their own food. 
"TESCO fully supported the campaign goal and choose to add value by contributing water bottles and food containers to help Orang Asli students comply with the COVID-19 standard operating procedures (SOP) of physical distancing. Our hope is that all of us can stay safe by following the SOPs during this time." said Ms Hanim Hamdan, Head of Communications and Corporate Social Responsibility, Tesco Stores (Malaysia) Sdn Bhd. 
Representative From SK Pos Dipang, Perak Received The Back-To-School Essentials From Mr. Khairul Anuar Bin Che Zakaria (Left)
The Orang Asli primary schools that receiving these Back-To-School essentials include SK Kampung Kudong, a high-achieving Orang Asli school in the forest reserve in Bekok, Johor, SK Pos Dipang in Jeram, Perak that has shown exceptional spirit in rebuilding from landslides, floods and other tragedies and the isolated SK Terisu in Cameron Highlands, Pahang.
SK Kenering, SK Pahit and SK Batu 4 in Perak were also the recipients of from this campaign. 

Despite the restrictions on the interstate travel and floods in some areas, the JAKOA's team arranged and delivered 150 cartons of back-to-school essentials of new uniforms, shoes, socks, school bags, stationary sets, pencil cases, color pencils, exercise books, water bottles, food containers, two pieces of reusable face masks and a 750gm pack of TOP Super Hygienic Powder Detergent for each child, as well as art supplies and ukuleles for the school. 

The contribution serves to protect the children from the COVID-19 virus, to motivate them to attend school and most importantly to ease some of their parents on the financial burdens.

Representative from SK Terisu, Pahang Received Back-To-School Essentials From Mr. Mohd Farizal Bin Mohd Zakhir (Left)
"Many Orang Asli communities are economically fragile. The COVID-19 pandemic has severely impacted their livelihood and the recent floods have been a setback for some villages that were beginning to recover. The "Cerahi Kehidupan Bersama TOP" back to school campaign is timely because it eases the strained finances of parents, motivates and equips children to head back to school, and through the contribution of the reusable face masks gives them protection against the COVID-19 virus." said Prof Juli Edo, Director General of JAKOA.
This year's campaign shows a lot of thoughtfulness towards the Orang Asli communities with important adds-on to help them stay protected, including the contribution of TOP Super Hygienic powder detergent for each student and an unexpected but very welcome one kilogram of TOP powder detergent each for approximately 3,000 villagers. The kindness of so many Malaysians, an of TOP and TESCO will be remembered." Prof Juli Edo concluded. 

TOP Super Hygienic Detergent
TOP is known for championing the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being through its continuous breakthrough innovations. It is famed for its Micro-Clean Tech that effectively removes both visible and invisible stains. 

"TOP Super Hygienic Powder detergent and TOP Odour Buster Liquid Detergent are especially suitable during the pandemic as the enhanced antibacterial formulation eliminates 99.9% of bacteria for maximum protection and has high performance anti-sweat odour to remove sweat smells from heavily soiled clothes and deodorize fabric for a refreshingly clean scent." Ms. Ling added. 

The campaign has been held for six years consecutively to motivate students from underserved communities and B40 households to achieve more by boosting their self-confidence and self-esteem. This is also to educate them on caring for their clothing so that they are clean and hygienically laundered.

Within 6 years, this campaign has now benefited almost 2,900 school children aged between 7 to 17 years old from 85 communities in need including the Orang Asli and NGOs serving orphans and children from single parent households. 

Mr. Hamzah Bin Yusof, Tok Batin From Kg Sg Telimau Received TOP Super Hygienic Powder Detergent from Mr. Mohd Farizal Bin Mohd Zakhir (Middle) 
"The community was overjoyed by the assistance as many of them are experiencing strained finances and worries regarding their children's safety as they return to school. Thank you to TOP, TESCO , JAKOA and all who remembered us. This assistance has lifted a heavy burden from us. Many families in our village cannot afford to buy masks for our children, but we still want them to get a good education so they can succeed." said Mr. Ahmad bin Nanggong, Tok Batin Kampung Orang Asli Sg. Getan, Pos Terisu, Cameron Highland, Pahang. 

"The children are so excited and happy to be fully equipped as they head back to school and parents have the ease of mind in knowing that the masks can protect them. The TOP powder detergent is much appreciated. This is the #KitaJagaKita spirit in practice!." Mr. Ahmad explained. 

 A Brighter Future With TOP 2015 to 2020


No of Children Benefited























To find out more about TOP, please visit their official website or call customer care line at 1800-88-0133. 

About Southern Lion Sdn Bhd

Southern Lion Sdn Bhd is a 50/50 joint venture company between Lam Soon (M) Sdn Bhd and LION CORPORATION Japan. It continuously improves the quality of life of Malaysia consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified. 
Consumers can reap the benefits of the existing TOP Micro-Clean Tech in their laundry, which is available in TOP Powder Detergent of Super White, Super Hygienic, Blooming Freshness, Super Colour and Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Stain Buster, Brilliant Clean, Blooming Pleasures, Odour Buster, Colour Protect and Silky Miracle. TOP Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (powder) and Smart Clean in Low Suds Formula (Liquid) that are specially developed for front loading washing machines, for a gently efficient and effective wash. 
That's pretty much that I want to share with you guys about this great and awesome initiative by TOP, TESCO and JAKOA for the communities. 
Signing Off For Now And Take Care Till We Meet Again. 
For Collaboration or Any Inquiry, Feel Free To Email Me At kitkatnelfei@gmail.com.  

Post a Comment


  1. Wahhh. Banyak inisiatif TOP buat. Haritu dah kerjasama untuk anak orang asli. Ni ada lagi program dorang buat. Bagus la.

  2. elok la company besar buat gini.
    kembalikan keuntungan kpd masyarakat, yg kurang mampu.
    org asli ni sebenarnya kalau dijaga bebetul, mereka sama je mcm org biasa.
    org asli da tak kolot mcm yg kita sangka.
    diorang da maju. just perlukan dokongan sebegini.

  3. saya memang pengguna setiap top, saya pakai top packaging pink, wangi dan takde bau hapak. bagus ada inisiatif macam ni, sambil kita berbelanja sambil membantu mereka yang memerlukan.

  4. wah rajinnya share pasal ni! baguslah TOP buat charity dikala orang memerlukannya. Inilah masa untuk #KitaBantuKita kan? harap TOP akan terus sukses

  5. Best kan kalau kita membeli sambil beramal .. atleast dapat membantu golongan lain yang amat memerlukan

  6. I also contributed because am an avid user of TOP products. Alhamdulilah - banyak juga peningkatan bantuan dan mempermudahkan lebih ramai meneruskan pendidikan ye tak.

  7. Bagus prog csr yang dianjurkan oleh pihak Tops. Membantu mereka yg mmg memerlukan

  8. Terima Kasih TOP. Memang pengguna TOP bertahun lamanya , anak2 kat asarama pun saya bekalkan dengan sabun jenama TOP. Lagipun sabun TOP memang berkesan membersihkan baju sekolah terutamanya TOP kuning.

    Semoga perniagaan TOP semakin maju jaya dan dapat menyumbang lagi kepada mereka yang memerlukan.

  9. Sebab masa kempen ni berlangsung Sis ada beli sabun TOP ni, automatik Sis juga adalah salah seorang pendermanya kan.. walau tak banyak, at least kita support kempen ni.. tahniah buat TOP..

  10. Bagusnya tesco dan TOP berkolaborasi utk membantu org2 asli di perkampungan dalam.

  11. What a beautiful initiative to help those people and communities in need. Hopefully this article spreads the awareness among Malaysians to keep giving and paying forward! :) i am such a big fan of TOP now! :P

  12. Bagus nya inisiatif TOP. Harap nya banyak lagi company korporat lain yang sesama turut serta menjayakan misi ini. Rasa bertuah sebab kita pun pengguna Top!