TOP's Commitment To Continous Detergent Technology Innovation Delivers Breakthrough To 99.9% Virus Removal In Time For Pandemic Recovery

May 16, 2021

 Dear Readers, 

Breakthrough Formulation Proven To Remove 99.9% Of Viruses Including The COVID-19 Virus!

I Use TOP For My Laundry At Home
#KitaTakMenangLagi! We haven't won the fight yet! Malaysia is currently encountering another wave of COVID-19 that forced the government to take another drastic move to put Malaysia under Movement Control Order 3.0 (MCO 3.0) nationwide starting from 12th May 2021 until 7th June 2021. This was announced by our Prime Minister on the 11th May 2021. 
 
We are urged to be more vigilant as the COVID-19 pandemic is still with us. We need to play our part to curb the spread of this viruses within our community while the immunization program roll-out is still in progress. As of 14th May 2021, Malaysia has given 1.89 million doses of vaccine with 728 thousand of citizens fully vaccinated (2 doses) which is approximately around 2.3% only. 

Therefore, we should work together in unity to take the government's call to protect ourselves, to protect all by taking precautions to bring down the transmission of the COVID-19 virus. We are all familiar with the new norm and it is already part of our life such as staying at home, practicing physical distancing, usage of face masks at the public, hand washing or sanitizing, check-in MySejahtera and temperature checks. 
TOP Advanced Micro Clean Tech™ Low Suds Developed For Front Loading Machine
In addition to those new norm, Malaysians in the spirit of #KitaJagaKita have embraced TOP's latest detergent technology innovation that is proven to remove 99.9% of viruses including the SARS-CoV-2 virus that causes the COVID-19 and Influenza A
 
Social media posts with the hashtag #TOPcaresforYOU #TOPsayangisemua #TOPneversettles have inundated feeds as people who have headed back to work, to school and out of their homes share their spin on the new norm by laundering with TOP's anti-virus detergent to protect those who are staying home. 

As a response to consumer insights that the deadly virus could still cling on to the laundered clothes and posing a risk to their loved ones, TOP, the No.1 detergent brand in Malaysia has introduced TOP Advanced Micro-Clean Tech™ to the market. For your information, this determent can remove 99.9% of viruses, not just bacteria. 
 
"Since I have been back to work, I have been worried that I may have brought the virus back with me on my clothes as my mother lives with us. We need to be careful. When I saw that TOP could remove 99.9% of viruses including COVID-19, I got it immediately for my family. Our routine when we get home is to remove used clothes, put them in a laundry basket with a close-fitting cover, and have a shower. We do laundry every evening to reduce the risk of transmission. I feel happy to use TOP because it can remove 99.9% of viruses." said Wenny Soong, a hairstylist and mother of two. 
Hairstylist Wenny Soong Keeps Her Family Safer With TOP Anti-Virus Detergent That Could Remove 99.9% Of Viruses And Bacteria Including The COVID-19 Virus From Clothes
TOP Advanced Micro-Tech with Lion Japan's Anti-Microbial Tech deploys the next generation detergent technology that effectively removes 99.9% of harmful viruses with its specially curated multi-tech formulation that works immediately upon contact by locking the viruses and bacteria, then removing them off the clothes with one powerful wash. 
 
TOP's Advanced Micro-Clean Tech actually builds on the strength of the existing formulation that comes with all the functionality that TOP is famed for including its anti-sebum, anti-malodour, anti-mite dust and now added with the assurance that it removes the harmful viruses and bacteria for optimum protection. 
 
This detergent will cleans deeply by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum and sweat, preventing them from re-depositing onto laundry, keeping it really clean every time. With this ultimate function, your clothes will smell fresher for longer and remain hygienically clean at all time. 
 
"Before the pandemic, I didn't know the difference between virus and bacteria. I was anxious as I may inadvertently spread the disease to my family, friends, customers and co-worker as I am a frontliner. I found that TOP removes 99.9% of viruses including the COVID-19 from my clothe, and this gives me assurance and peace of mind. It is the responsibility of every one of us to safeguard the health of all of us. It's #KitaJagaKita. I'm extra careful about cleanliness and hygiene even more now than before. Non of us should be a super-spreader." said Muhammad Syahidee. 
Front Line Delivery Driver Muhammad Syahidee Does His Part To Reduce The Risk Of Transmission By Using TOP Advanced Micro-Clean Tech Liquid Detergent That Removes 99.9% Of Viruses And Bacteria From Clothing
TOP Advanced Micro-Clean Tech with the Anti-Microbial Tech is launched just in time as those who aimed to have peace-of-mind manage to take the steps to reduce the risks of inadvertently spreading the virus to their loved ones and community. 
 
The formulation has been tested via independent lab in Japan and it is proven to be effective on removing up to 99.9% of viruses especially the COVID-19 and Influenza A made them have better confident with this product. 

"Even before the pandemic, Lion Corporation of Japan had been researching anti-virus detergent technology to give our users a more hygienically lifestyle. We introduced this innovation and essential detergent technology to Malaysia only after exhaustive formula development to ensure it works against viruses, and the SARS-CoV-2 virus in particular. 
 
Malaysians appreciated our innovation product offering as it is relevant to our new normal, and gives them greater peace of mind. For TOP, we are glad to do our part as part of #KitaJagaKita by providing this innovative detergent range. 
 
Consumers' trust and confidence have propelled TOP to be the number one detergent brand in Malaysia for many years. Our thanks to them is through our commitment to continuously innovate based on consumer insights with the objective of making their lives and lifestyles better and more hygienically clean." said Ms. Carmen Foo, Senior General Manager of Southern Lion Sdn Bhd. 
TOP Advanced Micro-Clean Tech Powder Detergent Comes in Five Variants
The new TOP Advanced Micro-Clean Tech 99.9% Anti-virus is in powder, liquid and low suds for your detergent preference. Consumers can reap the benefits of the existing TOP Advance Micro-Clean Tech in their laundry, which is available in TOP Powder Detergent of Super White, Super Colour, Super Hygienic, Blooming Freshness and Silky Miracle. 

For TOP Liquid range consumers, they can opt for its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain Buster, Blooming Pleasures and Silky Miracle. TOP Advanced Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (Powder) and Smart Clean Liquid in Low Suds Formula that are specially developed for front loading washing machines, for a gently efficient and effective wash.
Loyal TOP Detergent User, Syakirah Yusof Appreciates TOP Advanced Micro-Clean Tech Low Suds Ability To Remove 99.9% Of Viruses.
"My parents  use TOP, and I use TOP for many years too as their anti-malodour and anti-sebum function help tremendously for sweaty laundry that is dried indoors. I'm glad that all the functions i love about TOP detergent are still in the new detergent that removes 99.9% of viruses including those cause COVID-19. TOP really cleans deeply and well, both visible and invisible stains and I can feel it. I love the fragrance of laundry washed with TOP." said Syakirah, a lawyer.

Awesome, isn't it? Now, it is our responsible to keep ourselves and our loved one hygienically clean especially on their clothing using this TOP detergent. These detergents are available at retailers nationwide and online via the Shopee Official Store and LazMall. 
 
Shop Here:
 
Top Advanced Micro-Clean Tech Liquid Detergent Come In Six Variants
To find out more please visit https://www.southernlion.com.my or call Customer Care Line at 1800-88-0133.
 

About TOP Detergent

TOP the No.1 Detergent Brand in Malaysia in an innovative, consumer-centric brand by Lion Corporation Japan, that has been uplifting the way we do laundry in Malaysia through continuous research, producing breakthrough innovation to serve and improve consumer living. 

It is known for championing the concept of hygienically clean living through its continuous detergent technology innovations. The new TOP Advanced Micro-Clean Tech with Lion Japan's Anti-Microbial Tech deploys next generation detergent technology that effectively removes 99.9% of harmful viruses (SARS-CoV-2, commonly known as COVID-19 and Influenza A and bacteria. This specially curated multi-tech formulation works immediately upon contact by locking the viruses and bacteria, then removing them off clothes with one powerful wash. 

It builds on the strength of existing formulation that comes with all the functionality that TOP is famed for including its anti-sebum, anti-malodour, anti-mite dust, added with the assurance that it removes 99.9% of harmful viruses and bacteria for optimum protection that cleans deeply by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum and sweat, preventing them from re-depositing onto laundry, keeping it really clean every time. Your clothes will smell fresher for longer and remain hygienically clean. 

As a multi-award -winning brand, TOP is trusted by consumers and recognized by the industry. Among its most recent accolades; the People's Choice Gold Winner at the Putra Brand Awards 2020. 

TOP is widely available nationwide through reputable hypermarkets, supermarkets, sundry shops and trusted online sites. TOP comes in many variants and pack sizes to suit different laundry needs. For more information, visit https://www.southernlion.com.my.

All Advanced Micro-Clean Tech Detergents Are:

  • Anti-Microbial - that removes 99.9% harmful viruses including SARS-CoV-2, commonly known as COVID-19 and Influenza A and bacteria for optimum protection
  • Anti-Sebum - that pulls out sweat, body oil and trapped dirt for thorough cleaning
  • Anti-Malodour - that prevent malodour during indoor drying
  • Anti-Mite Dust - that remove 99.9% of mite-dust which causes allergies
TOP Advanced Micro-Clean Tech Powder Detergent comes in Super White, Super Colour, and Super Hygienic variants in 750 G, 2.3 KG and 3.8 KG; while the Blooming Freshness and Silky Miracle variants are available in 750 G, 2.1 KG and 3.6 KG respectively at the recommended retail price of RM 5.50, RM 14.95 and RM 23.40
 
  • Super White - gives laundry a genuine whitening boost with Blue Marine Whitening Tech for whiter whites in just one wash
  • Super Colour - protects colors on fabrics with the innovative Color Enhancement Tech that keeps colors more vibrant for longer
  • Super Hygienic - removes sweaty odors from laundry with Advanced Deodorizing Tech, so that you can enjoy a fresher active lifestyle
  • Blooming Freshness - excites your senses with Fresh Care Tech for long lasting floral freshness up to 30 days
  • Silky Miracle - miraculous wonder of silky softness, fibre care and lasting fragrance up to 100 days. Contains functional agents and tested in Japan lab. 
TOP Advanced Micro-Clean Tech Liquid Detergent comes in Brilliant Clean, Colour Protect, Colour Buster, Stain Buster variants in 1.8 KG, 2.7 KG and 5 KG pack sizes at the recommended retail price of RM 10.40, RM 17.55 and RM 24.05 while the Blooming Pleasures and Silky Miracle variants come in 1.5 KG and 3.6 KG at the recommended retail price of RM 10.40 and RM 24.05 respectively. 

  • Brilliant Clean - fights stains and prevents greying with Superior Dispersion Power for cleaner and brighter laundry
  • Colour Protect - protects colors on fabric with innovative Colour Enhancement Tech that keeps colours more vibrant for longer
  • Odour Buster - removes sweaty odor and prevents 99.9% of odor-causing bacterial growth on your laundry with Advanced Deodorizing Tech for fresher active lifestyle
  • Stain Buster - penetrates every layer of fabric with Stain Removal Action for completely clean laundry in just one wash
  • Blooming Pleasures - excites your senses with the Fresh Care Tech for long lasting alluring freshness up to 30 days
  • Silky Miracle - miraculous wonder of silky softness, fibre care and lasting fragrance up to 100 days. Contain functional agents and tested in Japan lab. 
TOP Advanced Micro-Clean Tech Low Suds is curated for front loading machines, TOP Smart Clean Liquid comes in 2.7 KG and 4 KG at RM 24.65 and RM 31.00, TOP Super Low Suds Powder comes in 3 KG and 5 KG at RM 28.90 and RM 39.90, while TOP Low Suds Blooming Garden Powder comes in 4.8 KG at RM 39.90.
 
  • Smart Clean Liquid and Super Low Suds Powder - smarter choice for front loading machines with High Efficiency Low Suds Tech to give you an efficient and effective wash every time. 
  • Super Low Suds Blooming Garden Powder - brings joy to doing laundry with High Efficiency Low Suds Tech and Fresh care Tech for an efficient and effective wash while enjoying the long-lasting floral freshness up to 30 days. 

About Southern Lion Sdn Bhd

Southern Lion Sdn. Bhd is a 50/50 joint venture company between Lam Soon (M) Sdn Bhd and Lion Corporation, Japan. It continuously improves the quality of life of Malaysian consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified. 

Consumers can reap the benefits of TOP Advanced Micro-Clean Tech in their laundry, which is available in TOP Powder detergent of Super White, Super Colour, Super Hygienic, Blooming Freshness and Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain Buster, Blooming Pleasure and Silky Miracle. TOP Advanced Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (powder) and Smart Clean Liquid in Low Suds Formula that are specially developed for front loading washing machines, for a gently efficient and effective wash. 

That's all that I want to share with you on my this entry about TOP products.

Signing Off For Now And Take Care Till We e-Meet On My Next Post. 
For Collaboration Or Any Inquiry, Feel Free To Email Me At kitkatnelfei@gmail.com

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10 comments

  1. This looks like a good fabric softener. I should check out these babies. Thank you for sharing your review.

    ReplyDelete
  2. top ni kan wangi sangat. memang berbaloi2 beli top. lagi2 musim Pandemik

    ReplyDelete
  3. Yesszaa... Sal pun dah beli Tops secara online je . Mudah sangat dan sejak dari dulu memang antara pilihan di hati Tops ni sebab wanginya tu tiada tandingan

    ReplyDelete
  4. TOP has always been my family go to detergent, and it becomes even more apparent during the age of Covid as it helps us to flatten the curve.

    ReplyDelete
  5. Am long term TOP user many years back & I always stocking up TOP via its Southern Lion official store in Shopee :D cheers,siennylovesdrawing

    ReplyDelete
  6. I have been using TOP for years now and I am glad to know that this detergent now has new formulation that could help in getting rid of Covid-19 virus.

    ReplyDelete
  7. Sis memang pakai TOP Blooming, wangi gilerr.. ada baru Miracle pun wangi hhahaha sampai nak cuci baju pun tak tau nak pakai yang mana heheheheh

    ReplyDelete
  8. Saya pun guna top... Memang bagus sabun top ni.. Bau pun wangi... Berbaloi juga memakainya kan

    ReplyDelete
  9. Inisiatif murni dari TOP. Bagus mereka sentiasa concern dengan keadaan semasa. Kita yang guna TOP pun happy membeli. Sabun ni best.

    ReplyDelete
  10. Saya pernah juga guna TOP. Okay! kotoran hilang dan bau tahan lama. Sekali beli tu tahan lama untuk banyak kali penggunaan, kira berbaloi sangat

    ReplyDelete

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